Lisa has twenty years of experience in marketing and public relations with expertise in real estate, resort, hotel and retail that she acquired in Massachusetts during her tenure with television stations, advertising agencies, and private companies in and around the Boston area. Working with Sheraton, Hilton, Peabody Hotel Group and private hoteliers allows her to understand the inner workings and needs of hoteliers. Her East Coast résumé includes working for one of the most prestigious ad agencies in the country, Hill Holliday, and at The Flatley Company, where she was the marketing and public relations director for commercial/industrial properties, fourteen hotels and fourteen shopping malls. She continuously honed her craft after accepting the position of marketing director for the holiday town of Seaside and relocating to the Emerald Coast of Florida in 1994.
Lisa founded Cornerstone Marketing & Advertising one year later and retained Seaside as her first client in her new marketing venture. She has grown the company from what was once just a vision to an exciting, creative shop that she has coined “The Idea Boutique,” which specializes in award-winning advertising and public relations campaigns. A dedicated team of writers, publicists, designers, videographers, and creative and business strategists are responsible for the success of Cornerstone Marketing & Advertising, where a team atmosphere is encouraged. She is a member of the AAF Emerald Coast, the Florida Public Relations Association and numerous local community and charitable organizations. Her company’s work has been recognized with numerous awards from the American Advertising Federation (AAF), both at the local Emerald Coast Chapter and District levels.
Lisa is a graduate of Suffolk University in Boston, Massachusetts, with a Bachelor of Science in Speech and Communication and a minor in Journalism. She resides in Seagrove Beach, Florida, with her husband, Gerald.